Maximilian Lanaro


After graduating in Telecommunication Engineer, I spent three years in scientific research at the CNR and several years for large multinational companies developing software and learning how to guarantee the software quality at automotive grade. Back in 2008, I moved into project management assisting and coordinating several R&D teams, having to work on a daily basis with stakeholders from all parts of Europe, US and Far East Asia. Just recently I started up my entrepreneurial adventure co-founding where I was responsible for the technical management and I also developed, an engagement marketing web app can greatly boost e-commerce websites conversion rates. Moreover, I'm the co-founder of, an online platform that helps Brands and online retailers to set pricing strategies and to get valuable insight about their competitors.

Speeches of Maximilian Lanaro

How to beat Amazon

Amazon has over 600 million products, sells in multiple countries and can afford to sell at a loss for years purely for the purpose of acquiring and retaining customers. How can an e-commerce fight with a giant like that? Using the technology and the automatic tools that the market offers.

Speech language: Italian


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