Daniele Miorandi
U-Hopper srl
CEO of U-Hopper. He holds a PhD in Communications Engineering from Univ. of Padova, Italy. A recognised scientist (150+ publications, 5000+ citations), innovator (3 companies co-funded, 4 patents and 8+M competitive funding raised) and research manager (coordinated 30+ R&D projects). At U-Hopper he leads innovation activities, with a special focus on the delivery of new services for digital marketing.
Speeches di Daniele Miorandi
Detecting and predicting life events from online user activities
Life events represent important events in an individuals life; examples include marriage, change of city/employer, graduation, birth of a child, retirement. Life events have a deep effect on the individuals spending habits and purchase patterns. The ability of detecting (and, possibly, predicting) the occurrence of life events opens new up- and cross-selling opportunities for B2C companies. In this talk we will discuss the technical (and legal) feasibility of detecting and predicting life events through the analysis of online user activities (in particular: social media ones).
Lingua speech: ItalianTopics
